Principles of Marketing Report Essay Example | Topics and Well Written Essays - 500 words - 192

Principles of Marketing Report - Essay Example Millennials are diverse and optimistic and are aged between 18 and 36. This generation account for 24 percent of the U.S population only 21 percent of this age group are married meaning their finances are less committed, and they are likely to buy a new product. The income of this demographic is between $25k and $48k. With the younger Millennials aged between 18 and 27 earning $25k and the older ones aged between 27 and 36 earning $48k (Nelsien, 2014). This is a diverse generation composed of Hispanics who make 19 percent, African Americans 14 percent and Asians 5 percent. They are also bilingual, and two-thirds were born in the US. Millennials are also tech-savvy and are likely to visit the company’s website before making an actual visit to a retail store. The company will have to engage them both online and in the media. Millennials like city life and are less likely to live in suburbs. They are social and do not fancy the picket- fence mythology that is associated with the suburbs. With this in mind, the company will target the urban areas of the state (Nelsien, 2014). The targeted areas also have the some highest concentration of Millennials in the state. In their research on Millennials, Nielsen found that three cities in California were in the top ten markets where the concentration of Millennials was high in the US. The areas are San Diego, Los Angeles, and San Francisco. Since San Diego ranks the highest of the three it will be the company’s area of focus in the state (Nielsen, 44). San Diego is also ranked third in the country making it an ideal location for the company to achieve the greatest distribution. These demographics are ideal for the company as a target group because they live in urban environments and live mostly in Western states that make California, an ideal place for the company (Kotler, 2009). Millennials have become influential in America.  

Analysis Cairn Energy PLC Essay Example | Topics and Well Written Essays - 2000 words

Analysis Cairn Energy PLC - Essay Example The headquarters of the company is situated in Edinburg. The company was founded by Sir, Bill Gammel who also happens to be a former rugby player. The initial operations of the company were in USA. However, after the listing of the company on London stock exchange in 1988 the company expanded nationally and internationally into Spain, China, Vietnam, Australia, Bangladesh, Albania, Nepal, Tunisia and Papua New Guinea. The average oil produced by the company is 33,000 per day (approx). However the largest operations of the company are in India as the company has been able to make over 20 discoveries in the state of Rajasthan. This includes one major discovery in Mangala. The main products produced by the company include natural gas, Petroleum and petrochemicals. ... mmunication of performance and strategy Organizational Structure Group Structure Divisional Structure External Environment Analysis PESTEL Analysis Political The government have been very involved in the production and exploration of oil and gas. The geopolitical violence and developments in few countries have lead to a less than suitable and highly risky for foreign investments in production and exploration of oil and gas. Economic The global economy is looking to make a comeback from the economic downturn in Europe and USA. Add to that the western oil and gas market has become extremely competitive. Therefore companies are looking to invest in some of the emerging economies of the countries in the eastern region. Companies also enjoy favourable corporate conditions, tax breaks and relatively low labour rates the market has also witnessed an energy crisis. The crisis has mainly occurred changes in demand and supply side limited resources for production leading to increase in costs o r production. Also the oil prices are decided by the supply and demand factors. Due to the fluctuations in these two factors has lead to instability in the prices. This actually posses a major risk in the times of low oil prices (Henry, 2008, p.201). Social Change in climate has led to a change a change in the lifestyle of the people. This also led to a change in the mindset of the people towards Carbon emission mainly in the developed countries. Due to such developments the corporate social responsibility has become an integral part of the marketing strategy of the companies to develop long relationships with environmental activists and local communities. Technological Innovative drilling technology and exploratory techniques like the 3d seismic processing, improved plant design and 3d

Answer all questions Essay Example | Topics and Well Written Essays - 250 words

Answer all questions - Essay Example However, things changed soon after I discovered that my friend lied to me.1 Although I clearly told him that I need a car that should cost $4000, I was very much infuriated to find out later that the deal was actually for the car to be sold to be at the price of $6000. Since he was my friend, I had complete trust on him and I signed the documents without thoroughly going through them and this was my biggest mistake. On finding out about the correct situation, I was left in the middle of nowhere and since I had signed the deal, I had to pay 2000 extra for the car. This happened few years back when I was in studying in college and it happened to be one of my biggest mistakes in life but I learnt a lot from this experience and now I make every decision very carefully. 2 Work Cited Cash, Thomas, F., & Pruzinsky, Thomas. Body Image: A Handbook of Theory, Research, and Clinical Practice. Guilford Press, 2004, pp 91. Rosengren, Karl, E. Media effects and beyond: culture, socialization and l ifestyles. Routledge Publishers, 1994, pp 181.

Auditing Risk Essay Example for Free

Auditing Risk Essay The auditor chooses what overall level of audit risk they are willing to accept. A higher level of audit risk means that the auditor is willing to accept more audit failures. 1% audit risk means that you are willing to accept that 1 out of 100 issued audit opinions will be incorrect. 5% audit risk means that you are willing to accept that 5 out of 100 issued audit opinions will be incorrect. So, the higher the audit risk you are willing to accept, the less audit work you have to perform. Audit risk and audit work are inversely related. Inherent Risk (IR) is the susceptibility of a particular transaction to be recorded in error. For example, revenue recognition related to software transactions is more inherently risky that revenue recognized at a point of sale transaction at a grocery store. In this example (all else constant), you would assign your software company client revenue accounts higher inherent risk than your grocery store client, due to the inherent difficulty in software revenue recognition. Higher inherent risk, all else constant, leads to more audit work. Inherent risk and audit work are directly related. Stated more specifically, if the inherent riskiness of one set of accounts is higher than another set of accounts, the auditor must increase the amount of testing done to achieve the given level of audit risk. Control risk (CR) is the risk that the company’s internal control system will fail to prevent or detect errors. A well established fortune 500 manufacturing company is likely to have better internal controls than a small biotech startup with one person playing the roles of accountant, chief financial officer and CEO. In this example (again, all else constant) you would assign your manufacturing client a lower control risk than your biotech client (for whom, in all likelihood, you decide not to rely on controls at all, and assign a value of 1 to control risk). Higher control risk, all else constant, leads to more audit work. Control risk and audit work are directly related, stated more specifically, if the risk that controls will not catch accounting errors increases, you must do more testing to achieve a given level of audit risk. Second: Let’s think about the equation, and the relation of each type of risk to each other s the risk that our audit procedures over a specific account or group of accounts will fail to detect a material misstatement. We know that we set the level of M. Shepardson audit risk, we assess the levels of inherent risk and control risk, and from that, we calculate the level of detection risk. Rewriting equation (1), we have the following:

Camping †My Only Refuge :: Personal Narrative Writing

Camping – My Only Refuge Every night when I lie down to sleep, I can hear the continuous, buzzing echo of the day's residue. The cacophony of sound that gets trapped in my head all day long begins its slow release: the ringing of phones like calculated screams, the falling of fingers on key boards like pelting leaden raindrops, people barking orders at me as if they were the only masters I am obliged to serve. The faces of these monsters I see in my mindwarped and twisted, still yelling, demanding, screeching. They circle around and taunt me. It is guilt that makes it so my eyes are wide and bloodshot while my mind throbs and my body aches for sleep. I should stay awake longer. . .there is more I can accomplish, more work to be done. I can push myself just a little bit moreand I should. A go-getter wants more from herself than others expect, and the monsters are an ample challenge; they're insatiable. There is a fun house in my mind and all I want to do is sleep. Every day my alarm sounds, my eyes crack open. I throw the covers off and feel the surge of frigid air, tired and grumpy and cursing the day for its fast arrival. It seems as if I never slept...all my days are like those before them, separated only by the nightmares that mirror them. My body craves a shower but the clock on the wall says "No." I gather together the assignments that kept me up well past the change of day and hope they are as good as they seemed at 3:45 a.m. My stomach rumbles with indigestion from the 2 a.m. pepperoni and olive pizza. I grab a stale but clammy slice from the card board box on the floor and head out the door. This is the start that propels me into my day. By 7:30 am I am roaming the streets, video camera in hand, searching for the latest news. It is my job to pry into miserable people's lives to disclose the boring facts about their boring lives. And they get frustrated and angry with me? Deadline is 11:30, but my six-hour class marathon begins at 10:00; at best I'm allotted two and a half hours to film, script, and edit a news package for the class that will make or break me as a broadcast journalism major.

Trinidad Carnival

Trinidad Carnival Carnival is a festival of colours which is transformed into costumes, calypso, steel band music, dance and different foods and Caribbean art which attracts many people from the different countries. The carnival season is usually during the two weeks before the traditional Christian fasting of Lent. This is celebrated to mark an overturning of daily life. The roots of carnival both lay in Africa and France(Liverpool:57). Trinidad carnival is a very significant festival in the island of Trinidad and Tobago. This festival has evolved from an elegant, exclusive affair to an all inclusive national festival of the country. Therefore in order to understand the meaning of this festival one must look at the acculturation, cultural assimilation and cultural persistence. It is also necessary historical, social, cultural and political background which gave birth to a national celebration. In 1498 Christopher Columbus had step on the soils of Trinidad and claimed the island in the name of the King and Queen of Spain. The country was ruled by Spain for about 300 hundred years and remained much undeveloped. In the 1970s the Bourbon reforms of Charles III, which was designed to rejuvenate flagging colonial effiency, is when the Spanish crown decided to pay attention Trinidad which at that time was thinly populated and uncultivated at that time. A Cedula issued by the Spanish crown in 1776 highlighted the island’s neglected state with no European Spaniards available for emigration; it invited West Indian French Catholics who were dissatisfied by Britain’s 1763 take over of their Antillean islands which were Grenada, Dominica, St. Vincent and Tobago to settle in Trinidad. They were encouraged to buy land grants to set up agricultural units under their own and to transfer slaves in quantity to work these plantations. By 1797 approximately 14,000 French settlers came to live in Trinidad consisting of about 2,000 whites and 12,000 slaves. Studies by Barry Higman and Melville Herskovicts show that the majority of African slaves who were brought to Trinidad were mainly of the Mandinka,Fulbe,Kwakwa,Yoruba,Hausa,Igbo and Kongo peoples(Liverpool:62). Most of the native people who were the Amerindians died from forced labour and illness. Carnival was introduced to Trinidad in around 1785 as the French settlers began to arrive, they called it Carnevale. This tradition caught on quickly. Carnival of the French was held during the Lenten season starting on Boxing day to Ash Wednesday was marked by great merrymaking and feasting by both the French and the English. Carnival, as the end of the social season was also marked at the apex society by elaborate balls to which was added the custom of masking and disguising. They wore masks to hide their faces from their friends and play sexual â€Å"games† on their wives, husbands and mistresses, the enslaved Africans were not allowed at their sex games or their dinners but in the masquerade imitated their tattered clothing thus making fun of them (Liverpool:127). But the major part of carnival activities consisted of house to house visiting and street promenading, on foot or in carriages, witticisms, playing of music and dancing and a variety of frolics and practical jokes (Pearse, 1956:15). The French serenaded their fellow men with flute, violin and African drum. Already African drums and Spanish instruments had been adopted by the Frenchmen in the music making (Liverpool: 127). Until 1838 when the Africans were legally set free the majority of the English and Scots celebrated Christmas, New Years and Carnival with rowdy balls and fetes. Marital law which finally ended in 1846 was traditionally enforced by the English colonies in the Caribbean from Christmas through the first or second week of January. Liverpool:132)These festivities along with the pomp and ceremony involved in imposing marital law (this included maneuvers by the militia), provide the slaves with ideas for some of the earliest masquerades for carnival. Trinidad’s French Creole planter community used this opportunity to celebrate their memories of their ancestral home. Pre-emancipation carnival was highly stratified and segregated affair, however with the planters and the free coloured keeping to themselves. Slaves were in theory debarred from the festivities but eye witness’ evidence suggests that they will have taken advantage of the temporary anarchy to indulge in the street parades (Regis 2000:231). Because of this segregation and the debarring of slaves from this celebration the slaves in turn would hold their own little carnivals in their backyards called the Dame Lorraine masque(Regis 2000:231) by using their own rituals and folklore but also imitating their masters’ behaviour at the masked balls. The pre-emancipation carnival saw whites costume themselves as negres de jardin (field Negro labourers) and mulatresses. This also reenacted the Cannes Brulees (French for burning canes): the practice of rounding up slaves to put out fires in the cane fields. â€Å"In the days of slavery whenever fire broke out upon an estate immediately mustered and marched to the spot, horns and shells were blown to collect them and the gangs were followed by the drivers cracking their whips and urging them with cries and blows to their work. †(Pearse 1956:18). The liberty that the Africans were given was demonstrated by them on the streets of Port of Spain of August 1 1838 the date enslavement legally ended. They celebrated in Cannes Brulees fashion (Liverpool). After emancipation of the slaves the things were materially altered, the ancient lines of demarcation between the classes were obliterated and as a natural consequence the carnival degenerated into a noisy and disorderly amusement for the lower classes (Pearse 1956:20). 19th century historian L. M Fraser described this behaviour â€Å"After Emancipat ion the negroes began to represent this scene(blowing of horns ,shells ,cracking whips)as a commemoration of the change in their condition and the procession of Cannes Brulees used to take place on the night of 1st of August the date of their emancipation. After a time of day was changed and for many years past the Carnival days have been inaugurated by the Cannes Brulees†. This brought concerns for the whites. The British entrenching themselves as the new colonial power in the west. The French had lost their dominance in society. All the whites caught up in the problems of labour, low productivity and financial structures. Therfore the opportunity was provided for the Africans to take over Carnival and embrace it as an expression of their new found freedom (Pearse 1956). The newly emancipated Africans celebrated their new condition festival of Canboulay which featured torch light processions, loud music ,drumming ,reinterpretations of traditional African masking as well as representations of their treatment during the period of plantation slavery(Regis 2000:232). Since the whites and coloureds refused to have anything to do with them but were taken up in the end of African enslavement ,the Africans had the streets to themselves ( Liverpool:222). According to Liverpool â€Å" previous studies on carnival suggest that the whites stopped all carnival activities after 1838 and their fancy balls were no longer connected to the carnival itself. † The newspapers started to describe the carnival as Jamette Carnival. This was a term used by the French to describe the Carnival celebrations of the African population during the period 1860 to 1896 . The term comes from the French meaning the underworld. It is used to describe a certain class in the community which was the very poor blacks. The upper class ceased their participation in the street festival but continued their house to house vistiting. Martial law was no longer enforced and consequently there were no military type activities. Because the upper class were disturbed by the fact that the Africans taking over their festival ,they pressured them to give up their carnival festival ,therefore hostility brewed between the black underclass and the white upper class culminating the Canboulay Riots of 1881 a two day rampage by the retaliating lower class that resulted in deaths and mass destruction of poverty. Subsequently the Canboulay festival was abolished in 1884 replaced by a more restricted festival that began at dawn on Carnival Monday which is now know as Jouvert. Although the â€Å"sanitized† Carnival was now becoming acceptable o most classes the practice of the outlawed Cannes Brulees continued though not as openly as before(Liverpool). By the 1890s, Carnival started to fade away from the wildness of the Jamette society to the more competition oriented middle class festival. Merchants realized that with the improvement of carnival would lead to economic benefits. Carnival in Trinidad produced many traditional characters that were depicted by the Africans. Some of the more popular one was Dame Lorraine which was imitative of mas played by the French planters who would dress up in elegant costumes of the French privileged class and parade at homes on carnival Sunday night. The liberated slaves recreated these costumes by stuffing their bosoms and padding their buttocks, in their own fashion and imitative jewellery, this provided some type of comedy for the slaves and Sailor mas which they depicted when the French, British and American naval ships came to Trinidad. Calypsonians were also introduced during Carnival with their picong ( ridiculing of the upper ,middle or lower classes or anyone who steeped out of line. Calypsonians with nicknames such as Atilla the Hun, Invader ,Destroyer came in the scene in the 930 and their music was very humorous ( Cowely,1996). The first Calypso King contest was held in 1939 ,Growling Tiger was crowned the first Calypso king ,he sang a song entitled The Labour Situation in Trinidad(Anthony:144). Steel pan which replaced the tamboo bamboo in the 1940s was introduced by Winston â€Å"Spree† Simon of the Laventille community the steel pan was single ping pongs hung around the neck playing just a few notes. Carnival of the 19th century was process of which two different festivals which was the traditional mas African Camboulay) and Pretty mas (European Carnival) that occupied the same space which was merged into one now know as the Trinidadian Carnival. Carnival is very useful when it comes to multi-culturalism. It was originally a celebration for the French immigrants then it became for the freed Africans which was a memory of slavery and emancipation as well as the remembrance of the ancestral celebrations and rituals of empowerment. Finally this celebration has become a ceremony of celebration of life and of sexuality and an extension of its traditional role.

Julian Opie

By Billie-Jo Ellis ? ? ? He was born in London in 1958, but was raised in Oxford. He is recognised for his distinctive contribution to contempory art over the last 3 decades. He graduated from Goldsmith’s School of Art in 1983. In 2008, the four-sided LED sculpture ‘Ann Dancing’ was installed in Indianapolis, USA, as the first artwork on the Indianapolis Cultural Trail. ‘Ann’s’ dress will sway and her arms will move. This is the name given to the work of a group of artists, sculptors and installation artists who began to exhibit together in London in the early 80’s.Many of these were exhibited in the Lisson Gallery. A few examples of artists in the NBS are: Edward Allington; Stephen Cox; Grenville Davey; Anthony Gormley; Julian Opie; Rachel Whiteread; Bill Woodrow and many more. Tim Wood identified 4 major themes in the New British Sculpture movement: ? A synthesis of pop and kitsch. ? A assemblage of the decaying UK urban environment an d the waste of consumer society. ? An exploration of the way in which objects are assigned meanings. A play of colour, wit and humor. I heard about Julian Opie about 2 years ago in school and have liked his work ever since. I like the simplicity of it all, yet he still captures the person in the picture, even his faceless LED work still captures a persona and this is why I like him. I got all my information from own personal knowledge, research on the internet (wikipedia. org and Julianopie. com) and books such as Tate Modern Artists.